The Christmas Tree Shops were not just an icon of New England, it was a destination with stores that boasted a diverse assortment of merchandise from seasonal decorations, home decor, housewares, food, giftware and just about everything else that the public just had to have. These were items you never thought you needed before stepping through the door, but who could resist a bargain? Founded in 1970 in Yarmouth port, it was “like walking into a closet full of surprise treasures.” One never knew what he might find, but the public, always on the hunt for bargains, began to find goods that not only pleased but stretched one’s budget. The word-of-mouth advertising attracted customers to Cape Cod, who returned time and again, never sure what they might find. This was what made the shop popular and was to create a sensation on Cape Cod.

This program is generously sponsored by the Billerica Public Library Foundation as part of the Foundation Adult Program Series.